I also provided you with documented evidence that would stand up in a court of law, but you discounted it all. I wouldn't publish information that I didn't believe would be accepted by a judge and jury because I have no desire to be sued for libel or defamation. And Eniva has filed no law suits in almost two years of exposure on the WWSN.

 

You didn't find it interesting that Eniva President Andrew Baechler claimed they had 400,000 distributors in October and only 120,000 six months later? This claim flies in the face of your

slanted headline of:

 

 

Losing 280,000 distributors in six months ain't exactly "fast-growing" and neither is a 76% drop in sales between 2006 and 2007. You were glad to include several unchallenged quotes from Eniva President Andrew Baechler, including his charge that:

 

...six National Directors were fired because they were "cross-recruiting" and had "performance issues".

 

Eniva has an appeals process written into their affiliate program by-laws and affiliates are guaranteed a right to appeal claims and charges such as this within the company. But on the Baechler brothers birthday, their six TOP PRODUCING sales people and their spouses were arbitrarily terminated without explanation or cause or any right of appeal or redress. There were no "performance issues" - these were the top Eniva performers in the world.

 

They were terminated so that the Baechlers and others near the top of this MLM pyramid scheme could assimilate and steal their profitable downlines.

 

I provided you with documentation that showed fraudulent and possibly illegal activity by top Eniva affiliates including the placement of many dogs, dead people, and obviously phony names into their business records.

 

I sent you an audio recording of Randy Allen's "Cancer Call" in which various people claimed that the Eniva product "Vibe" cured them of cancer. This is ILLEGAL activity and if the FDA were paying attention, they would shut the company down on that basis alone. The call is real - the evidence is genuine - the crime is undeniable. But you did not consider it important. Certainly one role of professional media is to make such information known and to put pressure on public agencies and law enforcement to act.

 

But not at the StarTribune. Not when there are more important front page stories such as:

 

 

 

 

"STD rate keeps rising in state"

 

(Monday, March 31st front page).

 

Next to the StarTribune, "People" looks like an investigative news magazine.

 

Andrew Baechler is quoted in your article that:

 

 

 

 

 

 

 

 

All of these pseudoscientific claims were exposed and debunked by Professor Steve Lower, a retired faculty member of the Dept of Chemistry at Simon Fraser University in Vancouver, Canada. Perhaps they are not breaking any laws with all of this blatant fraud, but they are certainly misleading and defrauding the public and I am still hung-up on this old-fashioned notion that newspapers and reporters actually care about the public and feel some responsibility to shed light on obvious and demonstrable scams and criminal activity.

 

Neither you nor the StarTribune had anything to fear from the legal department at Eniva. They are already busy with half a dozen lawsuits from former employees, affiliates and customers. But the StarTribune doesn't have room on their front page for this sort of thing because the public NEEDS to know stuff like:

 

 

 

And the BIGGEST story of the day with the most front page space:

 

 

I showed you photos of top affiliate Randy Allen waving four foot checks for more than half a million dollars in front of conferences and recruitment presentations in flagrant violation of FTC laws and regulations. I sent you recordings of Randy Allen bragging about how "it's all about the money". And, of course, he used the ILLEGAL "Cancer Call" to build his downline and generate millions of dollars in personal wealth.

 

You HAD the evidence and the proof that laws were and are being broken. You HAD credible and professional Eniva victims who were willing to go on record and allow you to use their names. 

 

Instead, you allow Andrew Baechler to compare his company to "Tupperware":

 

 

Or as Laura Pabst wrote:

 

 

This is simply not true and you HAD the evidence before you. Tupperware does NOT make claims of cancer cures nor do Tupperware distributors wave checks for $561,343 in front of an audience...

 

Does anyone proofread your work? Do YOU have an editor you report to? Do you know the difference between "Robert Barrett" and "Stephen Barrett" (because you got the good doctor's name wrong in your story)? Did you even notice that Baechler's distributor  numbers fell 280,000 in six months?

 

Our country relies on a vigorous free press to educate, inform and protect the public. And as important as a story about "Eating In" must seem to the editors at the StarTribune, there are crimes being committed, there is money being stolen, health is endangered, lies are told, and lives are damaged and destroyed by Eniva on a daily basis.

 

But your fluff piece for Eniva nevertheless gave the people responsible for these crimes the last word: